At AFM Direct we use a SAFE process to make your ISA application quick and simple.

Select how you want information sent to you, in order to make a decision.

Acquire the relevant details of how your ISA works, to allow you to make an informed decision.

Flexible application process saves you time and hassle. You can choose a highly personalised route where we do everything for you at no extra cost, or you can choose our virtual route and apply on this website.

Evolutionary new way of improving the returns of your ISA. You can now relax, in the knowledge that we will do the rest for you.

For more information on the personalised route please click here.

For more information on the virtual route please click here.

An insight into how we choose a product out of the thousands of ISA’s that are currently on the market

Your ISA is set up through a leading UK independent financial adviser who are authorised by the FCA (Financial Conduct Authority), your ISA is protected by the FSCS (Financial Services Compensation Scheme).

Gary and Keith use their knowledge and experience to evaluate any potential products before being marked to the public. They often spend countless weeks researching the product and its background, to maintain the integrity of the firm and products we promote to our clients. By the time the product is offered to you, all the hard work has been done so that you don’t have to.